ALWAYS-ON CONSUMER INSIGHTS

A look ahead
What’s hot in 2025?

Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. 

Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.

Discover how chefs around the world are embracing the art of baking. By opening their own bakeries they’re blending culinary craftsmanship with artisanal baking.

Consumers are turning to yawn-inducing snacks to improve their night's rest. Discover the latest wellness trend: sleep-friendly foods. 

Latest stories
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 textures taking the spotlight in pastry, baked goods & chocolate innovations
Elevate your bakery, patisserie, or chocolate offerings with Taste Tomorrow's insights. Explore 3 key textures shaping consumer preferences – from chewy to flaky – and stay ahead in the market.
3 viral flavor profiles for the bakery, patisserie & chocolate industry
Unlock the latest flavor trends with Taste Tomorrow. Explore 3 viral flavor profiles reshaping bakery, patisserie & chocolate offerings – from premiumized classics to sweet & spicy and boozy inspiration.
Sleep-friendly foods are the latest wellness trend | Taste Tomorrow
Consumers are turning to yawn-inducing snacks to improve their night's rest. Discover the latest wellness trend: sleep-friendly foods.
Unlocking the magic: The rise of fantasy-flavored foods | Taste Tomorrow
Delve into the trend of fantasy-flavored foods! Discover the appeal of cryptic product names and learn how imaginative names and cosmic concoctions can elevate consumer experiences.
Discover the top summer flavor trends of 2024
Explore the hottest flavor trends for summer 2024! From floral renaissances to tropical escapades, spicy fusions, and herbal infusions, learn what's captivating taste buds worldwide.
Why you should explore the hot, bold, and vibrant Latin-American flavors
Explore the ultimate guide for food producers, bakers, and culinary creators on embracing the mainstream surge of Latin American flavors.
Sour is emerging as a popular pastry flavor
Embrace the zingy, tart and tangy. Consumers now enjoy patisserie that incorporates bitter and tangy elements of taste, preferably from fruits. Discover more about this trend.
How pastry chefs adopted Pantone’s Color of the Year in 2024 and 2025
Pantone just unveiled its much-anticipated Color of the Year for 2025: Mocha Mousse. In order to understand how this lush brown hue will impact new patisserie launches, it’s worth looking back at how Peach Fuzz – the warm, peachy hue of 2024 – made waves across the pastry world.
8 pastry chefs redefining cake design with bold new trends | Taste Tomorrow
Explore 8 pastry pioneers whose bold, artistic cakes are reshaping cake trends globally, from organic textures to vibrant colors and unique craftsmanship.
From crunchy to gooey: how texture is redefining the bakery, patisserie, and chocolate experience
Innovative treats like melty-centered snack cakes and crispy pastries are going viral. Explore the rise of texture as a key factor in consumer satisfaction in baked goods, patisserie and chocolate.
3 buzzworthy food industry concepts trending right now
Discover 3 concepts driving innovations in bakery, patisserie & chocolate with Taste Tomorrow. From AI-driven convenience to bold collaborations and sweet-savory fusions.
5 cool examples of the sweet & savory trend in bakery and patisserie
Discover the latest sweet and savory flavor innovations in bakery and patisserie. From maple bacon donuts to pickle mochi, explore 5 treats that captivate consumers and go viral.
Discover 4 frontrunning food concepts that use regenerative farming
Brands are exploring regenerative farming now that 68% of consumers are interested in foods from sustainable agriculture. Discover 4 bakery and chocolate companies that are doing so too.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
6 Playful Ideas to Engage with the Upcoming Olympic Games
Get inspired with 6 creative ideas to engage with the upcoming Olympic Games in Paris. From sporty-themed pastries to embracing local heroes, boost your business with these playful tips!
Hottest Patisserie Trends for 2025: Tech-Driven, Fusion Flavors and Perfect Portion
Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.
Top Chocolate Trends for 2025: Sustainable, Plant-Based and Nutrient-Rich
Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.
Hottest Bakery Trends for 2025: Local, Gut Health, Sourdough and Classics
Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.
These 5 top flavors are running hot for the colder season of 2024
Discover the top seasonal flavor trends of 2024, from caramel apple to chai latte, driving innovation in the bakery, chocolate and confectionery industries.
Food trends following the gut health boom | Taste Tomorrow
3 out of 4 consumers globally are interested in gut-friendly food products. Explore key insights and emerging products influenced by this rising interest in gut health.
Why consumers prefer clean-label foods: transparency and natural ingredients
Find out why clean-label foods are trending in 2024. The wish to eat healthier and safer is driving consumers towards natural ingredients and free-from claims.
The future of sustainable food packaging: will seaweed replace plastics?
How could seaweed revolutionize sustainable food packaging? Explore the benefits, consumer perceptions and innovative companies leading the change in the food industry.
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